Product Design

Sally Beauty : Texture ID

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Sally Beauty is the largest distributor of beauty products in the world, with revenues of more than $3.8 billion. The Company sells and distributes through over 4,000 stores, including approximately 200 franchised units, throughout the United States, the United Kingdom, Canada, Chile, Peru, Puerto Rico, Mexico (2000 Amstrong McCall 130 shops M&A), France, Ireland, Spain, Germany and The Netherlands.

Sally Beauty Supply stores offer more than 6,000 products for hair, skin, and nails through professional lines such as Clairol, L’Oreal, Wella, and Conair, as well as an extensive selection of proprietary merchandise.

Multi-cultural hair product branding and package design were developed. Texture ID was claimed as the best-designed multicultural brand by Sally Beauty’s President and one of the top three best hair product sellers in Sally Beauty.

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